To me, TK Maxx has always been a shop that's just kind of 'meh'- I would buy something occasionally, for a fair price. Either my vision was badly hindered or recently TK Maxx has become a whole lot better.
Firstly, I love their clothing. They stock an enormous range of brands, often small boutiques, meaning your unlikely to be wearing the same as someone else. They strike the perfect combination between great quality, stylish clothing and an affordable price.
I think TK Maxx is absolutely amazing for Christmas shopping. If I had to get all of my gifts in there- I would probably manage it. They have beautiful gift sets from many different brands including Cath Kidston and Baylis & Harding, all of course at a discount price. I also discovered while browsing a couple of weeks ago a great selection of elf cosmetics Christmas sets (my eyes were popping out of my head as you can imagine). Also, their Christmas section is like a winter wonderland- ooh you get excited just looking at the selection of baubles and stockings. And the home decor section is beyond describable- shabby chic galore.
I love the very strong American theme running through the shop. As a avid (verging on obsessive) viewer of many YouTubers from across the Atlantic, I often find myself thinking 'I wish we had that here' but TK Maxx meets that wish, stocking brands like elf and NYX.
I can say, without doubt, that it is my favourite high street shop at the moment because of its huge variety and affordability.
Where is your one stop Christmas-shopping store?